Feedback Guidelines

Your feedback is important and necessary in guiding our work and making the project a success.

We rely on your expertise to make sure we're meeting your goals and users' needs, just like you rely on our expertise to guide and advise you throughout the project.


With that in mind, there's a good chance you've never been asked to give feedback on a design or website before. Here are a few guidelines to help you with that process.

When giving us feedback, please keep the following in mind:

  • Be honest. If you don't like something, we need to know. We need to know now, not three days before our scheduled launch date. While positive feedback is important in letting us know we're going in the right direction, good feedback should point out what's not working early on. If you don't like something now, you probably won't like it when it's time to launch either.
  • Be specific. If something is not working for you, please be specific about what it is, and why it is not working. See details below for issue reporting guidelines.
  • Ask questions. If you aren't sure why we did something, ask us. Every decision we make serves a purpose for the project. We're happy to expand and articulate our reasoning.
  • Keep your audience in mind. While personal preference matters, we're designing for the needs and wants of an audience. Good feedback relates back to your goals and users i.e “The Buy button is hard to find”. Subjective and prescriptive feedback is less likely to be helpful i.e “I hate scrolling” or “Make the logo bigger!”. While these may be valid and good ideas, it's more helpful to discuss what you're trying to solve with these prescriptive solutions as it may help us discover a larger problem within the design. Again, we're happy to expand on why we chose to do something a certain way. We'll explore other options when appropriate, but the user's needs and your strategic goals should be everyone's primary concern.

Issue Reporting

When reporting issues, please provide the following, where applicable:

  • The URL of the page
  • A brief description of the issue
  • The error message, if there was one

Screenshots are nice too, but not always required for us to reproduce or diagnose an issue.

We may also ask which browser and operating system you use to help us reproduce issues. If you're not sure, you can visit What browser am I using? and send us the link it generated for you. This usually has all the information we need.